Commercial · 20 September 2026
New stadium naming deal valued at ‘whatever it needs to be’.
The Offshore Arena will retain its famous name under a flexible agreement of exceptional strategic importance.
From the fictional SHAM FC newsroom
SHAM FC today announced an enhanced naming-rights agreement for The Offshore Arena, securing a package valued at whatever it needs to be for the relevant reporting period.
The partnership includes stadium signage, digital inventory and exclusive naming rights to the executive corridor that does not appear on public floor plans.
Commercial advisers described the valuation process as rigorous, independent and conducted by people who understand what a tremendously valuable club SHAM FC would like to be.
Supporters will notice no change on matchday beyond a new contactless payment terminal and a discreet brass plaque reading ‘History made. Paperwork pending.’